![]() ![]() ![]() ![]() "Hummingbird" is aimed at making interactions more human, in the sense that the search engine is capable of understanding the concepts and relationships between keywords. The name is derived from the speed and accuracy of the hummingbird animal. Unlike previous search algorithms, which would focus on each individual word in the search query, "Hummingbird" considers the context of the different words together, with the goal that pages matching the meaning do better, rather than pages matching just a few words. Amit Singhal, then-search chief at Google, told Search Engine Land that "Hummingbird" was the most dramatic change of the algorithm since 2001, when he first joined Google. The "Hummingbird" update was the first major update to Google's search algorithm since the 2010 "Caffeine" search architecture upgrade, but even that was limited primarily to improving the indexing of information rather than sorting through information. Google announced "Hummingbird", a new search algorithm, at a September 2013 press event, having already used the algorithm for approximately one month prior to announcement. ![]()
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